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Start-Up Sutra - Rohit Prasad

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Start-Up Sutra


An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expression. Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.

Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 - Seth Godin

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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012


“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”
—From the blog post "Whatcha Gonna Do with That Duck?"
  Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he’s best known for the daily burst of insight he provides every morning, rain or shine, via Seth’s Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.   Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:
A marketing lesson from the Apocalypse
No, everything is not going to be okay
Organized bravery
Choose your customers, choose your future
Paying attention to the attention economy
Bandits and philanthropists
  Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.   Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.

Curly Girl: The Handbook (Expanded 2nd edition) - Lorraine Massey, Michele Bender

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Curly Girl: The Handbook (Expanded 2nd edition)


The Curly Girl manifesto is back, now completely revised, updated, and expanded by more than a third with all-new material. Created by curly hair evangelist Lorraine Massey—the go-to curl expert featured in Allure, InStyle, Lucky, Seventeen, and The New York Times; owner of the Devachan salons in New York; and creator of a multimillion-dollar line of all-natural Devachan products—Curly Girl is the surprising bible for the 65 percent of women with naturally curly or wavy hair and a desire to celebrate it.

Curly Girl is packed with unique and fail-proof hair-care methods, inspiration, and an empowering pro-curl attitude. It’s all here: daily routines for Botticelli, fractal, and wavy curls; Lorraine’s no-more-shampoo epiphany—handle your hair as gently as you do your best cashmere sweater; homemade lotions and potions. New to this edition: an illustrated, step-by-step guide to trimming your own hair (Remember: It’s not what you take off; it’s what you leave on.); a section on the particular needs of wavy hair; Lorraine’s Down-and-Dirty Curly Boy Routine; more fabulous ’dos for weddings and other special occasions; a chapter on multicurltural hair written by an African American specialist at Devachan. Plus, updated information on green and chemical-free products, 20 new Q&A’s, and a DVD with tutorials on caring for four different types of curls. From now on, there’s no such thing as a bad hair day.

Women Who Think Too Much: How to Break Free of Overthinking and Reclaim Your Life - Susan Nolen-Hoeksema

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Women Who Think Too Much: How to Break Free of Overthinking and Reclaim Your Life


“Groundbreaking research . . . Women Who Think Too Much tells why overthinking occurs, why it hurts people, and how to stop.” —USA Today

It’s no surprise that our fast-paced, overly self-analytical culture is pushing many people—especially women—to spend countless hours thinking about negative ideas, feelings, and experiences. Renowned psychologist Dr. Susan Nolen-Hoeksema calls this overthinking, and her groundbreaking research shows that an increasing number of women—more than half of those in her extensive study—are doing it too much and too often, leading to sadness, anxiety, and depression. She challenges the assumption—heralded by so many pop-psychology pundits of the last several decades—that constantly expressing and analyzing our emotions is a good thing.

In Women Who Think Too Much, Nolen-Hoeksema shows us what causes so many women to be overthinkers and provides concrete strategies that can be used to escape these negative thoughts, move to higher ground, and live more productively. Women Who Think Too Much will change lives, and is destined to become a self-help classic.